Privacy Policy

1. Introduction

Calm Loom ("we", "us", "our"), operated by The Loom Studio at #02-14, Tiong Bahru Plaza, 302 Tiong Bahru Road, Singapore 168731, is committed to protecting the personal data of all individuals who interact with our website and services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and any applicable amendments thereto. By using this website or placing an order, you consent to the practices described in this policy.

2. Personal Data We Collect

We collect the following categories of personal data when you place an order or contact us:

• Identity data: your full name
• Contact data: your email address and phone number
• Transaction data: details of the guide you have purchased and the date of your order
• Technical data: basic information about your browser and device, collected automatically when you access our website (e.g., IP address, browser type, pages visited)

We do not collect sensitive personal data such as identification numbers, financial account details, health information, or biometric data. Payment processing, where applicable, is handled by a third-party payment provider and we do not store your payment card details on our systems.

3. How We Collect Personal Data

We collect personal data through the following means:

• When you complete and submit the order form on our website
• When you contact us directly by email or phone
• Automatically through cookies and similar technologies when you browse our website

4. Purposes of Collection and Use

We collect and use your personal data for the following purposes:

• To process your guide order and deliver your purchased download
• To communicate with you about your order, including order confirmation and download instructions
• To respond to enquiries or requests you make to us
• To improve our website and the quality of our guides based on aggregate usage patterns
• To comply with applicable legal obligations

We will not use your personal data for direct marketing purposes without your explicit consent. We will not sell or rent your personal data to any third party.

5. Disclosure of Personal Data

We may share your personal data with the following categories of third parties, strictly for the purposes described above:

• Payment processors: to facilitate secure payment transactions (they handle payment data under their own privacy policies and are bound by data protection obligations)
• Email delivery services: to send you order confirmation and download link emails
• Legal and regulatory authorities: where we are required to do so by Singapore law or a court order

We do not transfer your personal data to parties outside Singapore except where necessary for the service providers listed above, and in such cases we take reasonable steps to ensure that recipient parties maintain adequate levels of data protection.

6. Retention of Personal Data

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Order records are typically retained for a period of five years for accounting and legal compliance purposes. Technical data collected through website analytics may be retained for up to two years. After the applicable retention period, your data will be securely deleted or anonymised.

7. Protection of Personal Data

We take the protection of your personal data seriously and have implemented reasonable technical and organisational measures to safeguard it against unauthorised access, disclosure, alteration, or destruction. These include access controls, secure transmission protocols (HTTPS), and restricted internal access to personal data on a need-to-know basis.

While we take all reasonable precautions, no system is entirely immune to risk. In the unlikely event of a data breach that is likely to cause significant harm, we will notify affected individuals and the Personal Data Protection Commission (PDPC) of Singapore in accordance with the PDPA Notification Obligation requirements.

8. Cookies

Our website may use cookies — small text files stored on your device — to understand how visitors use the site and to improve the user experience. Cookies we use are limited to essential functional cookies and basic analytics cookies. We do not use advertising or tracking cookies.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

9. Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act 2012, you have the following rights regarding your personal data held by us:

• Right of access: to request a copy of the personal data we hold about you and information about how it is being used
• Right of correction: to request correction of any inaccurate or incomplete personal data we hold about you
• Right of withdrawal: to withdraw consent to the collection, use, or disclosure of your personal data at any time, subject to legal or contractual restrictions
• Right to data portability: to request that personal data you have provided to us be transmitted to another organisation where technically feasible

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within 30 days, or notify you if a longer period is required.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the revised policy.

11. Contact and Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact our data protection contact at:

The Loom Studio / Calm Loom
#02-14, Tiong Bahru Plaza, 302 Tiong Bahru Road, Singapore 168731
Email: hello@calm-loom.sg
Phone: +65 8234 6791

If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg.